Management

Difference between Market Research and Marketing Research with itscomparison chart

In this article we will discuss about Difference between Market Research and Marketing Research with its comparison chart.


Market Research

Market research refers to a process in which information related to market is collected like customer need, market demand, interests, latest fashion, etc. It is a branch of marketing research and it depends on marketing research. It helps to collect market information and it has main focus on place. Market research is a way to improve business organisation by collecting,analysis of information.

 

Marketing research refers to a process in which the information related to market gathered, analyzed and interpreted. It also involves scientific and objective overall study of market. The word MARKETING RESEARCH consist of two words Market and Research, Where Market means a place where the things are buying and sells and Research means systematic and complete study of a problems by experts.

 

Difference between Market Research and Marketing Research

Basis Market research   Marketing research
Meaning Market research refers to a process in which information related to market is collected like customer need, market demand, interests, latest fashion, etc. Marketing research refers to a process in which the information related to market gathered, analyzed and interpreted. It also involves scientific and objective overall study of market.
Purpose To get information about customer, product, competition. To get information about product and customer.
Scope It has limited scope It has wider scope
Nature It has specific nature It has generic nature
Branch of Market research is a branch of marketing research. Marketing research is a branch of Marketing information system.
Focus The main focus of market research is only on place. The main focus of marketing research is to focus on product, price, promotion, etc.

So we have discussed Difference between Market Research and Marketing Research with its comparison chart. For any query comment below.

 

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