Marketing

Five Level of Product with example by Philip Kotler

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Product In different market offerings, Product is a key element. To achieve the market leadership, firm should offer superior quality product and services which satisfy customer needs and wants and provide value to them. Many people think that product is a tangible thing but product is anything offered by marketer to satisfy the needs and […]

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Concept of MARKET : Meaning, Definitions, Classification or Types ofMarket and Importance of Market

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In this article we will discuss about market, its types or its classification. We will also study Concept of MARKET : Meaning, Definitions, Classification or Types of Market and Importance of Market with advantages and disadvantages. Concept of MARKET : Meaning, Definitions, Classification or Types of Market and Importance of Market MARKET Market is a […]