Marketing

Five Level of Product with example by Philip Kotler

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Product In different market offerings, Product is a key element. To achieve the market leadership, firm should offer superior quality product and services which satisfy customer needs and wants and provide value to them. Many people think that product is a tangible thing but product is anything offered by marketer to satisfy the needs and […]

Marketing

Concept of PERSONAL SELLING: Meaning, Definition, Features and itsImportance to- business, Customer, Society

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In this article we will discuss about Concept of PERSONAL SELLING: Meaning, Definition, Features and its Importance to- business, Customer, Society. PERSONAL SELLING Personal selling is a process of selling in which the product is selling by individual and provide product facility by a person with face to face interaction with its customer with the purpose […]

Marketing

Concept of Sales Promotion: Meaning, Definition, Advantages/Merits,Disadvantages/Demerits and Techniques used for sales promotion

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In this article we will discuss about Concept of Sales Promotion: Meaning, Definition, Advantages/Merits, Disadvantages/Demerits and Techniques used for sales promotion.     Sales promotion Sales promotion is a term use in marketing for short term, in which some incentives or activities are used promote customer to buy the product. It is used for instant effect […]

Marketing

Concept of Advertising: Meaning, Features, Importance,Advantages/Merits or Disadvantages/Demerits.

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In this article we will discuss about Concept of Advertising: Meaning, Features, Importance, Advantages/Merits or Disadvantages/Demerits. ADVERTISING   Advertising is a small part of marketing in which the product is promoted or sells by audio or visual form of marketing communication. It can be defined as the “Non-personal presentation and promotion of goods, services and ideas by […]