Human Resource Management and its function in organization.

Posted Leave a commentPosted in Entrepreneurship, Management, Marketing, Uncategorized

In this article we will discuss about Human Resource Management and its function in organization. HUMAN RESOURCE MANAGEMENT Human Resource Management refers to HRM or HR of the organization who have main role in business organization. Human resource management involves management which is managed by human resource. HR is the main person in an organization […]

Factors effecting or Components of Business Environment.

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In this article we will discuss about Factors effecting or Components of Business Environment. Business Environment Business environment means combination of all those external or internal factors which are directly or indirectly effects environment of business organisation. The different organisational factors which effects business environment are Internal and External environment.   Internal factors/Environment: Internal environment/factors consists […]

MARKETING RESEARCH: Meaning, Definition, Features, Objectives, and Its importance to Government.

Posted Leave a commentPosted in Marketing

In this article we will discuss about MARKETING RESEARCH: Meaning, Definition, Features, Objectives, and Its importance to Government. Marketing Research Marketing research refers to a process in which the information related to market gathered, analyzed and interpreted. The word MARKETING RESEARCH consist of two words Market and Research, Where Market means a place where the […]

Difference between Market Research and Marketing Research with its comparison chart.

Posted Leave a commentPosted in Economics, Entrepreneurship, Management, Marketing

In this article we will discuss about Difference between Market Research and Marketing Research with its comparison chart.   Market Research Market research refers to a process in which information related to market is collected like customer need, market demand, interests, latest fashion, etc. It is a branch of marketing research and it depends on marketing […]

Concept of PERSONAL SELLING: Meaning, Definition, Features and its Importance to- business, Customer, Society.

Posted Leave a commentPosted in Management, Marketing, Uncategorized

In this article we will discuss about Concept of PERSONAL SELLING: Meaning, Definition, Features and its Importance to- business, Customer, Society. PERSONAL SELLING       Personal selling is a process of selling in which the product is selling by individual and provide product facility by a person with face to face interaction with its customer […]

Concept of Sales Promotion: Meaning, Definition, Advantages/Merits, Disadvantages/Demerits and Techniques used for sales promotion.

Posted Leave a commentPosted in Management, Marketing, Uncategorized

In this article we will discuss about Concept of Sales Promotion: Meaning, Definition, Advantages/Merits, Disadvantages/Demerits and Techniques used for sales promotion. Sales promotion Sales promotion is a term use in marketing for short term, in which some incentives or activities are used promote customer to buy the product. It is used for instant effect on sale […]

Concept of Sales: Meaning, Definitions, Process and Good qualities of Salesman.

Posted Leave a commentPosted in Management, Marketing

In this article we will discuss about Concept of Sales: Meaning, Definitions, Process and Good qualities of Salesman. Meaning Sale is a small activity of marketing in which goods and services are sold in a given period of time. It is a process in which two parties are involved one the buyer who buys goods and […]

Concept of Advertising: Meaning, Features, Importance, Advantages/Merits or Disadvantages/Demerits.

Posted Leave a commentPosted in Management, Marketing, Uncategorized

In this article we will discuss about Concept of Advertising: Meaning, Features, Importance, Advantages/Merits or Disadvantages/Demerits. ADVERTISING   Advertising is a small part of marketing in which the product is promoted or sells by audio or visual form of marketing communication. It can be defined as the “Non-personal presentation and promotion of goods, services and ideas by […]

Concept of E-Commerce- Meaning, Types, Advantages, Disadvantages and its Forms.

Posted Leave a commentPosted in Entrepreneurship, Management, Marketing, Uncategorized

In this article we will discuss about Concept of E-Commerce- Meaning, Types, Advantages, Disadvantages and its Forms. E-Commerce E-Commerce refers to electronic commerce which involves selling and buying of product online which is easy to seller for selling of his products and buyer to buyer anytime which less efforts. It increases customer’s ability to gather information […]

Difference between Recruitment and Selection with its comparison.

Posted Leave a commentPosted in Entrepreneurship, Management, Marketing

In this article we will discuss about Difference between Recruitment and Selection with its comparison. Recruitment   Recruitment means including or attracting more and more candidates to apply for vacant job position in the organization. It is a positive step in an organization and it plays important role in organization by receiving large no of […]