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Difference between Market Research and Marketing Research with its comparison chart.

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In this article we will discuss about Difference between Market Research and Marketing Research with its comparison chart.


 

Market Research

Difference between Market Research and Marketing Research with its comparison chartMarket research refers to a process in which information related to market is collected like customer need, market demand, interests, latest fashion, etc. It is a branch of marketing research and it depends on marketing research. It helps to collect market information and it has main focus on place. Market research is a way to improve business organisation by                                                                                                                                        collecting,analysis of information.

 

ALSO READ: Difference between Marketing and Sales with its comparison.

Difference between Market Research and Marketing Research with its comparison chart

Marketing research refers to a process in which the information related to market gathered, analyzed and interpreted. It also involves scientific and objective overall study of market. The word MARKETING RESEARCH consist of two words Market and Research, Where Market means a place where the things are buying and sells and Research means systematic and complete study of a problems by experts.

 

Difference between Market Research and Marketing Research

Basis Market research   Marketing research
 

Meaning

 

Market research refers to a process in which information related to market is collected like customer need, market demand, interests, latest fashion, etc.

 

Marketing research refers to a process in which the information related to market gathered, analyzed and interpreted. It also involves scientific and objective overall study of market.

 

Purpose

 

To get information about customer, product, competition.

 

To get information about product and customer.

 

Scope

 

It has limited scope

 

It has wider scope

 

Nature

 

It has specific nature

 

It has generic nature

 

Branch of

 

Market research is a branch of marketing research.

 

Marketing research is a branch of Marketing information system.

Focus The main focus of market research is only on place. The main focus of marketing research is to focus on product, price, promotion, etc.

So we have discussed Difference between Market Research and Marketing Research with its comparison chart. For any query comment below.

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